This course provides students with an understanding of the marketing process as it relates to sports and events. Marketing is the key component leading to success in any event or sport. Marketers design activities to generate and facilitate exchanges between organizations and consumers and must know how to plan, price, promote, research and understand consumer behavior. Necessary functions in this field are the marketing of goods, services, people, places and ideas. The demand for educated personnel with marketing skills has become vital to success in this industry.